Visual Media Specialist

Company: Blackdog Builders, Inc.
Location: Salem
Posted on: April 7, 2026

Job Description:

Visual Media Specialist Position Overview Blackdog Builders, Inc. is seeking a creative, hands-on Visual Media Specialist to produce the bulk of our visual marketing content: content capture, jobsite storytelling, and graphic design, in support of multiple business units. This position reports to the Director of Marketing and works closely with the Content & Copy Coordinator, who manages the marketing calendar, copy, and publishing. This role is ideal for someone who loves visual storytelling, is comfortable capturing content on jobsites and in retail/showroom environments, and can turn real-world moments into polished, on-brand assets used across social, email, web, events, and promotions. Key Responsibilities Content Capture & Jobsite Storytelling * Capture short-form video and photo content on jobsites and in retail/showroom environments using a smartphone and/or camera * Create social-first assets (reels/shorts-style clips, story sequences, behind-the-scenes moments) that highlight craftsmanship, progress, details, and the people behind the work * Lightly edit captured content for clarity and polish * Build repeatable capture systems to increase consistency and content volume * Coordinate with the Content & Copy Coordinator to meet calendar deadlines and deliver publish-ready asset Photography & Asset Library Management * In partnership with the Director of Marketing, help identify projects to feature and coordinate professional photography shoots * Serve as the day-to-day point of contact for the external professional photographer as needed * For projects and needs that do not require professional photography, capture basic photos in-house and perform light to produce usable on-brand imagery * Organize final photo deliverables (professional and in-house) into clean, labeled libraries for easy reuse across web, social, email, and portfolio content Graphic Design * Produce most day-to-day design assets needed across the marketing department, including: * Social graphics and promotional variants * Email graphics and header imagery * Blog/portfolio visuals and before/after layouts * Print collateral (flyers, postcards, jobsite mailers, signage, event materials) * On-brand templates (Adobe Creative Suite as applicable) to improve speed and consistency * Simple paid creative variants or design support as needed (often in partnership with vendors) * Maintain a lightweight template system and asset library to support consistent, efficient execution Retail Promotions & Campaign Creative Support * Create creative assets for seasonal promotions, vendor campaigns, showroom initiatives, and local events * Develop "promo toolkits" (graphics, short videos, photo sets, signage variants) that the Content & Copy Coordinator can deploy across channels * Support quick-turnaround creative needs while maintaining brand quality and consistency Collaboration & Production Workflow * Translate creative briefs and brand guardrails from the Director of Marketing into finished deliverables * Deliver assets in publish-ready formats (sizes, versions, naming conventions) with clear organization for handoff * Provide content inputs to support written content development * Use performance feedback to iterate and improve creative output over time Cross-Team Support (Occasional) * Provide occasional backup assistance for phones/lead intake/scheduling when coverage is unavailable (as needed) Qualifications * 2-5 years of experience in content creation, visual marketing, graphic design, or a related creative role (or an equivalent portfolio demonstrating strong ability) * Demonstrated ability to capture strong short-form content using a smartphone and/or camera, with basic editing skills for social-first formats * Ability to take basic in-house photos and perform light editing for marketing use * Proficiency with Adobe Creative Suite (required) and comfort producing polished, on-brand design assets * Comfort working on-location (jobsites/retail environments) and collaborating with a team * Proficiency with Microsoft Office for basic communication, planning, and file sharing Preferred * Familiarity with HubSpot (helpful, not required) * Experience creating content in construction, design, home services, retail, or a similar "real-world" environment * Experience coordinating creative vendors (photographers/videographers) and managing asset delivery * Experience building template systems and repeatable content workflows * Familiarity with simple editing tools/workflows Core Skills & Competencies * Strong visual storytelling instincts and attention to detail * Organized production habits, meets deadlines, manages files cleanly, communicates proactively * Able to move fast while maintaining quality; comfortable with feedback and iteration * Collaborative and dependable, works well with a Content & Copy Coordinator-driven calendar and Director-led creative direction * Self-motivated creator who enjoys both field capture and desk-based editing/design Schedule, Pay & Benefits: * Pay : $28.00 to $30.00/hour (based on experience) * Steady, full-time work (W-2 Employee) * Expected work schedule of 40 hours per week, Monday through Friday * The position is primarily based in Salem, NH, with an expectation of working from our Nashua, NH location 1-2 days per week, in addition to regular travel to local jobsites for content capture * Health Insurance with employer contribution * Dental & other supplemental insurance options * Paid Time Off Paid Holidays * 401(k) with 50% company match up to 5% of pay * Profit-sharing Program * Educational Opportunities & Training * Family-first culture and true work/life balance * Supportive, team-oriented workplace that celebrates success Blackdog Builders, Inc. is an Equal Opportunity Employer. We do not discriminate based on age, sex, gender identity, sexual orientation, race, color, national origin, religion, disability, genetic information, military status, marital status, or any other status protected by law. We provide reasonable accommodations to qualified individuals with disabilities and for sincerely held religious beliefs. Please let us know if you need accommodation during the hiring process. Employment with Blackdog Builders, Inc. is at-will. Any offer of employment may be contingent on a background check conducted after a conditional offer and in compliance with applicable laws. Driving records checks may be required for roles involving company/insured driving. Compensation details: 28-30 PI76d2d8025964-29400-31616400

Keywords: Blackdog Builders, Inc., Lancaster , Visual Media Specialist, PR / Public Relations , Salem, Pennsylvania