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SEO & Online PR Specialist

Company: Shyft Careers
Location: Lancaster
Posted on: June 10, 2021

Job Description:

US Based Remote Candidates are being considered at this time. East Coast timezone strongly preferred. The SEO & Online PR Specialist is responsible for ideating, developing, and executing SEO strategies in order to achieve our clients' goals. This team member will work closely with other Specialists, the department lead and manager, as well as WTM's Client Services team. The SEO & Online PR Specialist must personify the values and strategic methodology we expect from our team members and the work they do on behalf of our clients.Position Responsibilities:Manage the execution and monitoring of SEO campaigns for their clients, utilizing onsite and offsite SEO tactics.Identify opportunities, best practices, tools, and trends in the SEO space and implements them for client campaigns.Make data-driven recommendations and improvements in day-to-day SEO performance for clients, utilizing analytics software such as Google Analytics, Google Search Console, SEMrush, AHREFs.Develop, plan, and optimize content that aligns with SEO best practices, user intent, and clients' goals.Evaluate website architecture, content, internal linking, and other factors and provide recommendations to improve organic visibility and conversion rate.Conduct link building and digital PR campaigns on behalf of clients.Demonstrate strong writing skills in both client-facing communication and client deliverables.Conduct monthly performance reporting and review reports with the Lead or Manager on client phone calls or meetings.Meet strategic deadlines provided by the client, manager, or account management.Take an active role in Web Talent's internal marketing efforts, including content creation.Qualifications and Recommended Prerequisites:Bachelor's degree in Marketing, Communications, Journalism, or other related fields (or equivalent experience)At least 2 years of hands-on experience as an SEO Specialist or related positionProven track record building traffic, rankings, and revenue via organic searchLink building and digital PR experience requiredExperience writing/producing digital content (websites, landing pages, blogs) requiredExperience using search engine optimization tools and content analyzers requiredExperience with CMS platforms, including WordPress, Shopify, Magento, Bigcommerce, and Drupal preferredProficiency in technical SEO preferredInfluencer marketing and social media experience highly preferredCertified in Google Analytics and/or Google Ads is a plusProfessional CompetenciesTeam player with excellent interpersonal / collaboration skillsDesire to learn and stay on top of digital marketing and business trendsStrong quantitative analytical skillsStrong written communication skillsAble to work independently and self-motivateExceptional with time management

Keywords: Shyft Careers, Lancaster , SEO & Online PR Specialist, Other , Lancaster, Pennsylvania

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