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Webinar Coordinator

Company: Careerbuilder-US
Location: Lancaster
Posted on: January 12, 2021

Job Description:

Who We AreWe are Creation Agency, a specialist agency that's fluent in intelligent demand and sales generation through social and paid media, inbound and content marketing, marketing automation, buyer intent data, lead progression, and so much more! We deliver a tailored approach with a broad range of services that are focused on getting you results at all phases of the pipeline. The result is a dedicated agency team that's passionate about achieving revenue growth for your brand.100 full-time staff, in client clusters with offices in both the US and UK and delivery in 49 languages.Role (100% remote)We are seeking a talented Webinar Coordinator to plan, manage, coordinate, and execute our agency client webinar program and related virtual event initiatives. Working in concert with our client relationship and delivery teams, the right candidate will have a wealth of knowledge and ideas, possessing a sound technical understanding of webinar planning and implementation. The ability to employ strategic campaigns for our agency clients' webinar strategies in order to generate engagements and optimize conversion rates, in conjunction with an eagerness to contribute, lead, and learn are highly valued qualities we are seeking in this position. About YouA striver for excellence with an innate understanding of managing successful webinars and live virtual marketing events, you are very organized and meticulous in your work and like to support innovation and creative achievement. You are passionate about technology, have exceptional project management skills, strong problem-solving abilities, and a desire to create efficiencies through process improvements.OverviewThe Webinar Coordinator will be a prominent member of Creation Agency's strategic interface to the client in terms of their comprehensive daily planning, production, and execution of live webinars and management of virtual digital marketing events.Our Webinar Coordinators work with agency client relationships and delivery colleagues to ensure the most effective and efficient outcomes of all client webinar and virtual digital marketing events, optimizing webinars to drive global awareness and generate leads. Webinar Coordinators work to create technically sound, compelling live and virtual events that convert with the highest levels of relevance and precision, but also seek to go beyond the brief to manage and evolve our existing webinar program to create a process that's driven by measured innovation.Key ResponsibilitiesAs part of Creation Agency's delivery team, the Webinar Coordinator will focus on the logistics and delivery of B2B webinar broadcasts and related virtual marketing event initiatives, building a relevant program schedule aligned to messaging that conveys a concept and identifies opportunities to increase client engagement, drive awareness, improve adoption, and create thought leadership.The Webinar Coordinator will collaborate and communicate with team members in a productive manner to ensure goal completion, attain/maintain the creative vision outlined for the agency, and constantly demonstrate excellence in project organizational skills and attention to detail.Key tasks to ensure:* Coordinate and administer the agency client webinar program and related virtual event initiatives from ideation to execution and measurement* Develop and improve the webinar process, streamlining client communications, delivery timelines, logistics, and pre/post-event follow-up practices throughout the production funnel* Projects are approached with creative thinking to ensure webinar campaigns and virtual event initiatives are delivered in a timely manner and to the expected budget, and results can be optimized across the delivery timeframe* Understand marketing plans, including objectives, strategies, and how success will be measured* Develop a working knowledge of client challenges in relation to the overall market through research and competitive analysis to contribute innovative ideas appropriate to the client webinar marketing strategy* QA checkpoints are created and adhered to - so that all work is reviewed as required to ensure accurate implementation of webinar campaigns and virtual event initiatives* Attendance at the client and internal meetings where applicable, ensuring that all documentation, actions, and communications are accurately completed and managed as per agency process and standardsThis role requires the delivery of:* Planning, managing, coordinating, and executing our agency client webinar program and related virtual event initiatives* Confident presenting and communicating clearly to other team members and clients* Collaborative creation of operational campaign assets that effectively demonstrate and convey the developed marketing concepts both internally and externally* Supporting Creation Agency client teams to recommend improvements on the way webinar campaigns are structured and delivered to achieve better results in successive campaigns* An understanding of modern marketing techniques and a proactive approach to keeping pace with the fast-changing nature of B2B marketing - such as emerging techniques and trends and changes to key platforms and capabilitiesEvery colleague at Creation Agency is a continual learner, developing knowledge across the full range of our products and services - as well as professional and industry trends and standards.Qualifications and Education RequirementsPreferred Education* Bachelor's Degree. Three years of related experience may be substituted for a bachelor's degreeIn support of the above, the Webinar Coordinator will also possess:Practical Skillset* 2-4 years of experience managing and executing webinar programs for B2B brands (previous agency experience preferred, but not required)* Virtual marketing event experience and SaaS industry experience also strongly preferred* Excellent verbal and written communication skills* Expertise in executing and facilitating all aspects of the clients' webinar campaigns, including post-webinar reporting* Oversee creation of operational webinar campaign assets (landing pages and forms), schedules pre/post webinar email campaigns, manages live production events, and supervises webinar on-demand replay sequences* Works with Creation Agency and client teams to identify webinar topic areas, presenters, and guests aligned with clients' strategic marketing initiatives* Monitors the competitive marketplace for new webinar ideas* Develops and implements webinar programs and virtual marketing events that support clients' objectives; participates in brainstorming sessions to develop ideas into program executions* Ability to create and establish internal processes and procedures with a talent to innovate for our company* Strong organizational and time management skills, with the ability to manage multiple webinar assignments and campaigns simultaneously while working in a collaborative setting* Deadline focused with the capacity to work independently and thrive in a fast-paced environment when senior team members are inaccessible* Proficiency with Zoom and other common web conferencing application platforms (GoToMeeting/GoToWebinar, etc.) is required* Moderate to advanced understanding of Slack, Microsoft Office Suite (Word, Excel, and PowerPoint) and Google Workspace (Docs, Sheets, and Slides)* Experience working with HubSpot, Adobe Creative Suite, and Camtasia is a plusEmotional Skillset* Ability to thrive in a collaborative environment as part of a team* Maturity to work remotely* Accurate and detailed thinker* An always-on learner, especially for all things digital marketing* Professional and innovative* A practical and empathetic person* Never satisfied with average resultsFull benefits package, including employer-paid health insurance, monthly gym membership stipend, training and career development, paid holidays, and PTO

Keywords: Careerbuilder-US, Lancaster , Webinar Coordinator, Other , Lancaster, Pennsylvania

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