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Market Research Director

Company: FARM
Location: Lancaster
Posted on: November 19, 2022

Job Description:

The Market Research Director will take the lead in designing market research strategies, ensuring proper execution of each stage, and will also be deeply involved throughout the execution of the research strategy including collection, analyses, and effective communication of results.Responsibilities:

  • Develop pricing, written proposals, and research instruments based on client business problems that will deliver the most value.
  • Pioneer/Champion new research methodologies/techniques
  • Determine research strategy and recommendations with new business team and/or existing clients to address business objectives and goals.
  • Perform deep analytics/statistical analyses of large datasets
  • Interpret research findings, find the story within the data, develop written reports, and effectively and passionately (connecting with your audience) present research results and strategic recommendations to clients.
  • Build relationships with executive-level client contacts and mid-level management. Essential Functions:
    • Understand the nature and depth of business and marketing problems, both express and implied
    • Help clients address business problems through highly prescriptive market research.
    • Continually look for ways to help the client achieve its goals and grow its relationship with Pathfinder/FARM.
    • Develop strong relationships with internal departments and client contacts.
    • Keep apprised of clients' products/services/marketing developments as well as competitive and industry information. Use this information to work with Pathfinder and FARM team to identify opportunities to gain new projects and grow accounts.
    • Excel at time management and balancing multiple priorities.
    • Be able to work across multiple companies and clients to coordinate and manage projects in a dynamic environment which will include vastly disparate subject matter.
    • Adhere to internal processes and procedures while completing work.
    • Work with the internal team to manage the budget of the project and meet project timelines.
    • Act as internal consultant and teacher/reference to colleagues with little research experience.
    • Be able to explain complex concepts and strategies in a concise and digestible manner.
    • Strive to cultivate a positive "team/client/Pathfinder" attitude.
    • Assist in proposal writing for new and/or existing accounts.
    • Able to think and react on the fly.
    • Able to creatively forge new research strategies.
    • Able to gather information in a method that supports subsequent analysis.
    • Able to compile actionable information in a manner that facilitates comprehension.
    • Experience presenting research results to non-research audiences and C-Level executives
    • Can rapidly adapt and be flexible with their work schedule that will include evenings and weekends. Preferred Education and Experience:
      • Master's degree/MBA
      • Ten+ years relevant experience
      • Thorough and demonstrable knowledge in qualitative and quantitative research methodologies; exploratory and confirmatory approaches to research
        • Deep understanding of advanced statistics
        • Understanding of interviewing methodologies and best practices
        • Understanding of survey instrument design and best practices
        • Proficiency in Microsoft Office programs; Excel, Word, PowerPoint, Project
        • Expertise in IBM's SPSS, IBM SPSS Forecasting, IBM Text Analytics
        • Timesheets to be completed daily using Workamajig
        • Knowledge of Salesforce a PLUS EEO:Does not discriminate on the basis of race, sex, color, religion, age, national origin, marital status, disability, veteran status, genetic information, sexual orientation, gender identity or any other reason prohibited by law in provision of employment opportunities and benefits.Since 1986, FARM has been helping local and national clients grow their business, going beyond traditional advertising disciplines such as direct mail, print, and broadcast communications to cultivate true strategic partnerships through research, planning, and ideation. Our clients include retail grocers, financial institutions, insurance companies, and automotive SAAS companies, and energy providers among others. FARM offers a competitive salary and benefits in a supportive, team oriented atmosphere where we all work hard and have FUN in a culture of many perks such as casual dress and special events!

Keywords: FARM, Lancaster , Market Research Director, Executive , Lancaster, Pennsylvania

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