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Advertising Agency Account Manager

Company: globalHMA
Location: Lancaster
Posted on: January 16, 2022

Job Description:

We are searching for a passionate and experienced business-to-business advertising agency account manager who can maintain and grow existing and new clients. Our client base is highly technical and industrial. We want someone who is excited to learn about the clients and the marketing tools used to meet their objectives.

Responsibilities include:
--- Track and study your clients through their websites, content, outside media, and conversations and become experts on their products, personnel, strategy, corporate history
--- Write copy for websites, social media, ads, email blasts, etc. based on direction from your clients
--- Develop Social Channel, Google Ads & Analytics creative briefs and coordinate with Digital Marketing Manager
--- Media planning, coordination, and administration
--- Tradeshow coordination and management where applicable
--- Sourcing materials and resources for jobs
--- Creating, updating, and tracking jobs through project management system by working with Operations Director
--- Proofreading all work
--- Managing and tracking client budgets
--- Review and report on all project results through telling the story as to why a campaign did or did not succeed
--- Brand guidelines: learn them/love them/enforce them
--- Regularly propose, close, and produce new work with the assistance of the agency President
--- Assist with new business efforts
--- Maintain 75% or higher billable time
Critical skills needed:
--- Excellent communication skills, verbal and written
--- Understanding of SEO, marketing, print/digital/social media
--- Excellent organization skills
--- Ability to read, learn and analyze client-provided information
--- 2-3 years of industry experience

COVID-19 considerations:
Employees must show proof of vaccination.

Keywords: globalHMA, Lancaster , Advertising Agency Account Manager, Executive , Lancaster, Pennsylvania

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