Channel Marketing Manager, Commercial

Company: Armstrong Flooring, Inc.
Location: Lancaster
Posted on: April 5, 2021

Job Description:

We have an opportunity for a Channel Marketing Manager who will create strategy, manage product positioning, promotion, and marketing plans to best position our brand and grow revenue in strategically targeted market segments with our commercial customers. You will work cross-functionally with Product Management, Design, and our Commercial Sales teams.

Location 2500 Columbia Avenue, Lancaster, PA 17604 - temporarily 100% remote due to COVID
New Location Coming Summer 2021 1770 Hempstead Road, Lancaster, PA 17601. Catch a sneak preview here!

Channel Market Manager Salary $82,000 - $125,000, based on experience (Gr. 11/12/13)

How You'll Contribute To The Team

• Develop a deep understanding of our customers, segments, and the competitive landscape to create marketing strategies that effectively position the Armstrong Flooring brand and products.
• Translate strategies into actionable marketing plans, including selling tools, article and white paper content, digital initiatives, trade shows and events, programs, and internal and external training.
• Track competitive positioning and industry, market, and product trends; aggregate information and organize it to support internal and external discussions and presentations.
• Understand and leverage the customer purchase journeys, partnered with Brand Marketing, to recommend, plan and execute paid, owned, and earned marketing content.
• Project manage the development and maintenance of project plans that ensure the timely implementation of all tactical elements for new product launches.
• Conduct pre- and post-program analysis to drive improvement and ROI.
• Serve as the communication conduit between our Commercial Sales teams and other internal departments.
• Forecast and manage channel marketing budgets.
• Up to 25% travel domestically and occasionally internationally.
  
  Requirements
  
  What you'll bring to the table
  
  • Business Administration degree, Marketing degree, or related discipline; Bachelor's
  • 5+ years' of experience in a Brand, Category, Channel Marketing, or Product Management, or Sales
  • Prior experience in the utilizing category management to secure mutually aligned and beneficial partnerships to achieve better market share, mix, inventory turns and profitability.
    We'll be excited if you have
    
    • MBA
    • Prior experience in the flooring category
    • Prior experience in Commercial marketing segments, such as Education, Retail or Hospitality
      
      Benefits
      
      You'll see it in the vibrant colors of your school hallway, doctors and nurses will walk it while caring for your loved ones, your family will gather on it while creating everlasting memories. We are North America's #1 producer of resilient flooring products and our mission is to inspire great spaces.
      
      That's us. That's Armstrong Flooring.
      
      Community & Philanthropy We have a heritage of investing millions of dollars in programs that enhance the neighborhoods where we live and work. Additionally, we're proud that our employees regularly and willingly give of their time and talents to support the efforts of local organizations.
      
      Sustainability Armstrong Flooring has a long-standing reputation for sustainable innovation, starting with using cork waste to make linoleum floors over 100 years ago. We continue to develop products that have lower environmental footprints, and in some cases, reduce the environmental footprints of the buildings where they are installed.
      
      DEVELOPMENT
      At Armstrong Flooring, every employee has a development plan and discussions around career growth. We have many employees with diverse backgrounds and career paths. We offer the following opportunities which promote a growth culture
      
      • Certifications
      • On-the-Job training
      • Tuition reimbursement
      • Instructor-led & online courses
      • Job shadowing
      • Cross-functional team projects
        
        Benefits
        
        • Choice of competitive Medical, Dental and Vision plans - effective Day 1 of employment
        • 401k with company match
        • Health Savings & Flexible Spending Accounts
        • Prescription plan with mail-order options
        • Dependent Care Flexible Spending Account
        • Paid vacation with graduated schedule & option to purchase more
        • Paid holidays
        • Product discounts
        • Employee Assistance Program
          LIFESTYLE
          
          • Company celebrations & department gatherings
          • Recognition program
          • Service awards
            
            We are an Equal Opportunity Employer Armstrong Flooring provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
            
            We strongly encourage people from underrepresented groups to apply.

Keywords: Armstrong Flooring, Inc., Lancaster , Channel Marketing Manager, Commercial, Executive , Lancaster, Pennsylvania