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Senior Digital Marketing Strategist

Company: Vitamin T
Location: Washington
Posted on: May 24, 2019

Job Description:

Our client, an independent non-profit agency, is looking for a Senior Digital Marketing Strategist to join their team on a permanent basis!

Start Date: as soon as the right fit is found

Duration: full-time / permanent position

Hours: full-time hours, somewhat flexible based on manager's discretion

Location: Washington, DC

Responsibilities:




  • Works collaboratively to enhance our approach to developing holistic content strategies for both programmatic and institutional objectives.



  • Contributes to the planning and development of internal editorial calendar.



  • Contributes to the advancement of internal approach to editorial and content strategy that effectively engages audiences across digital channels.



  • Collaborates with other strategists, creative teams, earned and paid media experts, analytics lead, and program staff to develop compelling digital content plans.



  • Develops and refines copy for a variety of digital content including social media and email.



  • Builds relationships with internal program teams and develop a deep understanding of program needs, goals, and priorities. Identifies new opportunities for achieving project objectives.



  • Collaborates with design and video teams as well as other communications staff on the development of visual assets for digital content.



  • Contributes to the development of social media management standards, policies, and rules of engagement for social channels.



  • Monitors real-time social media alerts for mentions of the company and its campaigns, working with the digital strategy manager to take appropriate action.



  • Keeps abreast of the latest digital trends to inform creative approaches as well as to aid internal knowledge sharing.



  • Depending on campaign requirements, the senior associate can act as a day-to-day digital and/or functional lead on a variety of digital campaign activities.




    Required Qualifications & Experience:




    • Bachelor's degree required to be considered



    • A minimum of four years of professional experience with progressive responsibility for developing integrated digital strategy and campaign execution, preferably at a digital or creative agency, nonprofit or association



    • Experience developing and executing both cross-channel digital content strategies and issue-driven digital engagement campaigns designed to inform target audiences as well as recruit and activate grassroots advocates.



    • Exceptional written & verbal communication skills with the ability to effectively communicate strategic recommendations



    • Strong knowledge of and experience executing / managing cross-channel content marketing campaigns



    • Strong knowledge and experience with building and maintaining a social media campaign



    • Proven experience developing content concepts and then turning those concepts into effective, channel-specific copy



    • Experience presenting and articulating integrated digital strategy, including campaign goals, objectives, and how success is measured; ability to analyze data from all digital channels, drawing insights from the data to inform future recommendations and strategies



    • Hands-on experience with Google Analytics and Facebook and Twitter pixels



    • Must be willing to occasionally work a flexible schedule to ensure support for company's international campaigns and to provide support during breaking-news situations




      Preferred Qualifications & Experience:




      • Significant experience working within an advertising agency HIGHLY preferred



      • Experience developing and conducting ongoing content performance tests and implementing optimizations preferred



      • Experience conducting conversation analyses with social media listening/monitoring tools such as Crimson Hexagon, Brandwatch, Nuvio, or Sysomos, preferred



      • Experience working with tools like CrowdTangle to identify relevant content trends and performance across social platforms, preferred



      • Experience with editorial and social media management tools such as Sprout Social or Hootsuite Enterprise, preferred



      • Hands-on experience managing tactical elements of paid media flighting across digital and social channels a plus



      • Experience with email software such as Eloqua or ExactTarget a plus



      • Experience with conservation issues a plus




        Desired Characteristics & Fit:




        • Someone who's really flexible and adaptable



        • Has an 'advertising agency' mindset; thrives working in a fast-paced environment with 10 projects at any given time with multiple different deadlines, etc.



        • Someone who's comfortable working towards 'progress and not perfection'; who can be ok if they don't hit the specific big-picture goals but are moving their projects forward



        • A 'team player' mentality -- able to work with a vast array of different individuals on project work collaboratively, as needed



Keywords: Vitamin T, Lancaster , Senior Digital Marketing Strategist, Advertising , Washington, Pennsylvania

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