Agency Marketing Director

Company: FARM
Location: Lancaster
Posted on: September 17, 2022

Job Description:

The Agency Marketing Director (AMD) will focus on growing FARM's brand awareness and driving inbound leads to our Pitch Team. More specifically, the AMD is a vital member of the agency's Growth Strategy Team, working to set and accomplish new business goals. The AMD will also own the development of the strategic marketing plan and will be responsible for leading campaigns from discovery through deployment for all agency marketing initiatives.About the Role: You know the story about the shoemaker's children not having any shoes? That's us. (The shoemaker, not those pesky kids.) It seems we've been so busy caring for our clients, we've completely blanked on how to make some noise about ourselves. Can you help us with that? We're looking for someone who can hide all the shiny objects, keep us focused, and not take "we're too busy" for an answer. If you want to give that shoemaker metaphor one more whack, we need, like, a Head Cobbler (bonus points if we can put that on your business card). So --- --- if you can herd cats in a dog-friendly office --- if you can steward a brand that would never say "steward a brand" --- and if you really dig marketing marketing Then, put on your bossiest pants and get this scoreboard working again.

• Lead and manage agency marketing team members, providing guidance and feedback and contributing to the briefing process all the way to campaign launch.
• Produce and lead ideation process for promotional events or activities across key industries and targeted accounts.
• Monitor campaign progress and reporting, and drive campaign optimization.
• Help develop and drive an account-based marketing approach to select industries and highly specialized prospect lists (shaping our future client portfolio).
• Research potential prospects, identify key players, and generate interest through active outreach across targeted agency industries and markets.
• Help conduct thorough qualification work and understand prospect challenges/opportunities.
• Participate in responding to RFIs and RFPs, including facilitating FARM Go/No Go decisions on opportunities.
• Responsible for driving the production of valuable content for the company's online presence via agency website and social platforms.
• Oversee and manage all agency marketing materials, i.e., website, social, blogs, collateral, PPT and pitch decks, case studies, proof points, etc.
• Assign and help conduct general market research to maintain a pulse on marketing trends, key industry trends, and top competitors' marketing activity.
• Help guide and grow marketing knowledge across the agency (e.g., attend internal/external training, read marketing books/articles, route periodicals, interact with client teams, etc.).
• Control budgets and allocate resources amongst projects to maximize marketing investment.
• Directly manage agency marketing coordinator and other potential future team members with the growth of the FARM marketing team. Essential Function:
  • Develop and execute a strategic marketing plan for the agency.
  • Lead all aspects of agency marketing and campaign execution.
    • Campaign work/marketing channels: content marketing, digital advertising, direct marketing, event marketing, social, and website.
    • Campaigns for the agency will cross key industries as well as local and national markets.
    • Evaluate campaign success and work with agency discipline leads to optimize as needed.
    • Generate inbound opportunities across various key industries.
    • Help the agency qualify and nurture leads through the sales process by working alongside agency leadership and a select pitch team for each vetted opportunity.
    • Maintain, curate, and share agency thought leadership/case studies/success stories via website, email/direct marketing, social platforms, and event marketing in collaboration with agency discipline leads.
    • Guide agency branding in collaboration with agency leadership. General:
      • Maintain and expand professional knowledge and skills relating to job responsibilities.
      • Foster workplace environment that is consistent with the values and visions of the agency.
      • Complete daily timesheet.
      • Assist with other assignments when requested or as required.
      • And all other duties as assigned by supervisor. Job Qualifications:
        • 7+ years of demonstrated success as a marketing leader either in an agency setting or as a client-side marketing director.
        • Deep understanding of advertising, branding, marketing communications, and/or research is preferred. The proven ability to lead a cross-channel team of experts is essential.
        • Experience in any of the following industries is a major plus: automotive, building products, financial services, insurance, B2B technology, or retail.
        • Existing portfolio of relationships and proven ability to build such relationships; a healthy contact list/professional network in any of the above industries is a plus.
        • Entrepreneurial mindset and self-starter who can quickly learn about FARM and successfully represent the agency in an articulate way.
        • Confidence in presenting to executives of all levels, along with strong communication and writing skills required.
        • Attention to detail with strong organizational, interpersonal, and management skills.
        • Detailed, in-depth knowledge of Microsoft Office programs, particularly Word, Excel, and PowerPoint. Working Environment:
          • Position will involve necessary travel (overnight stays may be required) and flexible hours to meet the needs/demands of each project.
          • While performing the duties of this job, the employee is regularly required to interact with co-workers, vendors, and clients, communicating in person or via telephone or computer. The employee is required to sit for long periods of time, use a computer monitor, keyboard, and mouse.
          • Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions. EEO:FARM does not discriminate on the basis of race, sex, color, religion, age, national origin, marital status, disability, veteran status, genetic information, sexual orientation, gender identity, or any other reason prohibited by law in provision of employment opportunities and benefits.Since 1986, FARM has been helping local and national clients grow their business through traditional and progressive marketing and advertising. Our clients include building products companies, retail grocers, financial institutions, insurance organizations, and automotive SAAS companies among others. FARM offers a competitive salary, benefits, a hybrid work environment, and other perks-all within a company culture that's inclusive and energetic. Visit to experience our fresh perspective.

Keywords: FARM, Lancaster , Agency Marketing Director, Advertising , Lancaster, Pennsylvania