Digital Marketing Specialist - Account Manager

Company: WebFX, Inc.
Location: Lancaster
Posted on: January 5, 2022

Job Description:

Hi there! We're WebFX, a full-service digital marketing agency based in the US. We've been named the Best Place To Work in Pennsylvania 6 times in a row and we'd love to meet you. We're looking for people to join our mission to provide world-class digital marketing solutions to mid-size businesses around the world. We get super excited about driving business growth for our clients and are looking for people who take pride in their marketing work and enjoy having a little fun at the same time.

We have a multi-step interview process, where we focus on giving both our candidates, and ourselves, opportunities to get to know each other a bit better. While our process may be more thorough and perhaps longer than other interview processes that you've been a part of, our goal is to work together with our candidates to find a mutually beneficial fit, where a candidate is a great addition to the FXFamily, and WebFX is the right fit for their career goals. Interested in joining the FXFamily? More info below!

What We're Looking For

Desired Education
Bachelors in Marketing, Journalism, Communications, Information Systems, Business, Statistics or related major
(Please include GPA on resume)

General Knowledge
General knowledge of SEO
General knowledge of Google Ads
General knowledge of email marketing
Knowledge and experience with social media
General knowledge of Google Analytics
General knowledge of HTML

Experience
Minimum of 1 year experience as SEO or Digital Marketer, or minimum of 2 years experience in the marketing industry

Qualities
Excellent customer service skills
Capable of working concurrently on several projects
Excellent organizational skills and attention to detail

What You'll Do

Responsibilities
Optimize client websites for search engines
Manage significant budgets on top tier search engines (Google & Bing)
Keyword research for both SEO and PPC campaigns
Create and manage paid search campaigns
Analyze competitors
Project manage all aspects of digital marketing campaigns for clients
Calculate ROI and prepare monthly digital marketing campaign reports
Consult with clients about their business goals and propose solutions and strategies that meet their needs
Direct the design of web pages and develop web content, assuring that content is consistent with standards and up to date, and assuring that all web functionality is operating properly

Training
Our "Bootcamp" web marketing training program will be provided for new WebFX "family members" to learn, grow and develop in and out of the office with the hard skills necessary to be successful in their position.
On-site, state-of-the-art training amenities to facilitate departmental trainings, industry-related updates, and monthly Lunch-and-Learns.

What You'll Get

Opportunities for Growth
WebFX grew 250%+ over the past 3 years, and merit-based promotional opportunities are abundant for new family members who meet or exceed position performance metrics.

Potential Promotional Path for Digital Marketing Specialist Account Manager:
Digital Marketing Research Consultant, Director of Digital Marketing, Sr. Digital Marketing Research Consultant

Compensation
$40k to $42k (Potentially higher based on additional work experience or a long-term track record of proven client results)
Potential additional bonus or salary may be offered for GPA's of 3.8+ & graduating with high honors

Candidates interested in the Digital Marketing Specialist Account Manager position may also have interest in:
Digital marketing, online marketing, paid advertising, search marketing, inbound marketing, web marketing, social media, content marketing, PPC, SEO, SEM, writing, editing, research, communications, etc.

WebFX Perks & Benefits
Flexible Schedule
Pet Friendly Office
Profit Sharing
Little Amps Coffee & Tea Bar
Yoga
On-site Fitness Center
150% Company Match Of Personal Charity Donations
Supplemental Insurance
IRA With Company Matching
Generous Paid Time Off
Employee Wellness Program
FXLearns Library
Activity Groups
Humanitarian Trips
Health/Vision/Dental Coverage
New Parent Support
Casual Dress Code
Home Buyer Program
Personal Desk Fund
Green Commute Benefits
Pawternity Leave

Keywords: WebFX, Inc., Lancaster , Digital Marketing Specialist - Account Manager, Advertising , Lancaster, Pennsylvania