Digital Marketing Coordinator

Company: Alpha Dog Advertising LLC
Location: Lancaster
Posted on: February 12, 2020

Job Description:

Summary: - Alpha Dog Advertising, a strategic brand positioning and marketing communications firm is looking to add an experienced Digital Marketing Coordinator to our team. We continue redefining and building innovative marketing strategies and programs that produce value and positive results for our clients. Our clients range from fortune 100 brands to local leading organizations, serving both B2B and B2C markets. The Digital Marketing Coordinator will support and optimize Alpha Dog's clients digital marketing initiatives. Your creative thinking skills and strategies will be an essential part in driving the digital narrative, enhancing our client's organization's image, improving digital communication, and encouraging business growth through effective social media and pay per click campaigns. You should be creative and innovative, multimedia savvy, well-organized, and possess excellent written and verbal communication skills. A firm grasp of the different digital platforms, driving highly effective digital campaigns, enhancing user experience, and delivery of digital objectives is required. The Alpha Dog Digital Marketing Coordinator is an experienced, self motivated, enthusiastic and energetic team player with the ability to inspire enthusiasm in the Alpha Dog team and their clients. This position requires an organized individual with highly developed communication, project and time management skills. Desired Skills & Experience --- Work with designers and brand managers to create both original and shared content, sourcing images and artwork, programs & posts for all relevant social media channels/ properties (Facebook, LinkedIn, Instagram, Houzz, Pinterest). --- Support marketing and social media initiatives/campaigns, develop various digital marketing material, maintain monthly/weekly digital marketing calendar to support and streamline broader marketing and business objectives --- Together with the Brand Manager define brand identity and tone for social media outlets --- Collaborate with team members on product and service launches from concept through development, delivery, launch and post-launch. --- Monitor social media activity for Alpha Dog Advertising clients. Respond to questions & feedback as needed. --- Monitor digital marketing metrics, KPIs, and goals. Make recommendations for continued improvements --- Develop and maintain paid advertising campaigns in social media and ppc campaigns --- Bachelor's Degree in Marketing or Advertising, preferred --- 3 years of experience producing and/or managing digital content and campaigns --- Must be passionate about providing our customers with a great digital experience by listening, interacting and producing innovative content --- Strong knowledge of digital platforms (Instagram, Facebook, LinkedIn, Houzz, Youtube, Pinterest) and new trending commercial channels --- Working knowledge of Wordpress, Buffer and Google Ads --- Excellent writing, editing, presentation and communication skills --- Must be highly organized with a strong attention to detail --- Knowledge of web analytics and tracking --- Project Management experience is a must --- Detail-oriented with the ability to multi-task and meet deadlines with minimal supervision If you are ready to be a part of our dynamic team and you meet the requirements listed above, please respond with your cover letter, resume, references and salary requirements . Candidates will not be considered without all the above mentioned items. Company Description At Alpha Dog Advertising we develop integrated marketing programs that reinforce the brand position long term while increasing sales in the short term. We have a knack for breaking down complex business models and identifying the targets and the marketing opportunities associated with those audiences. Our experience spans large national brands to small local community organizations. And because we base all our solutions on sound marketing strategies, we are not pigeon holed into one category segment. Our clients' businesses range from Micro Biology to Healthcare to Building Products to Financial Organizations and everything in between. If you want to be more than just a cog in a machine and want to have real impact on your clients and the agency you work for contact us. We are always looking for bright, energetic and talented individuals who believe they do and will make a positive difference.

Keywords: Alpha Dog Advertising LLC, Lancaster , Digital Marketing Coordinator, Advertising , Lancaster, Pennsylvania